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If you aren’t publicly standing up to the Trump administration as a CEO right now, your team is talking about it behind your back. They are going home ashamed of you and the organization. They are talking over lunch about their disappointment in your leadership. They are answering questions from their friends and family about why you are standing quietly while lives are ruined and our democracy is in grave danger.
Your employees, customers and partners around the world are watching.
The conventional wisdom has been that politics shouldn’t enter the workplace. This was rooted in a respect for the diversity of our teams, a desire to avoid offending our customers and a healthy fear of management coercing employees to align with their beliefs.
The playbook about politics in the workplace does not apply.
This wisdom does not apply right now in America. What we are seeing isn’t about differences of political views but a fundamental threat to our national values and our democracy. I will avoid repeating what has been written 10,000 times by now about the danger of our new leadership in Washington but summarize it by saying this isn’t normal and the playbook about politics in the workplace does not apply.
At Imperative, as leading researchers on purpose in the workplace and purpose-driven leadership, here are four recommendations for what you should do right now to set courageous example and avoid being a bystander.
Clearly communicate to your employees values that define your organization. Tell them that you believe that to maintain your integrity you can’t be a quiet bystander. Connect each of your values to why you can’t support what is going on in the United States today. They might not all agree with you but they will respect your integrity and willingness to take a stand. If they don’t, it isn’t a loss if they leave.
Most Fortune 500 companies provide time off for volunteering and donation matching. Encourage your employees to use their volunteer time to get involved and share their personal views with their communities and elected officials. Let them participate in our great democracy and amplify their donations to the organizations on the front lines of the battle.
Be very clear with your teams that you will dedicate organizational resources to defend their liberties and constitutional rights. Let them know who to call within the organization if they or their families are in need of legal or other support.
Be clear with your customers and employees that you would rather lose them than fail to stand up for democracy and American values. You might lose a few people but you will gain 100 times more in the loyalty and respect of those that remain.
You are in a unique position to apply democratic and economic pressure. I am proud of our purpose-driven colleagues, LinkedIn, Starbucks, Airbnb and Etsy who are leading the charge. We’re committed to supporting everyone who is willing to stand up and lead with courage.
https://www.linkedin.com/pulse/how-employers-should-respond-trump-administration-aaron-hurst?trk=hp-feed-article-title-like
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